Influx PR approaches the trade press proactively to focus their attention on news items, customer cases or possibilities for interviews. An editorial calendar or special issue can be a good reason for that. We also react actively to journalists' information requests, like invitations to take part in a product test or requests for interviews.
Our working capital
An up-to-date file with press addresses is essential for a PR agency. From its start in 1989, Influx has put a lot of effort in building good relations and frequent contacts with the press. That is why in the year 2008 we have an extensive database at our disposal, with postal as well as e-mail addresses. We know the right entry for every press activity.
For optimal service Influx looks into the development of a client organisation. We closely monitor external factors - like market growth, developments and trends - that can influence a client organisation. Besides that, we consider it an important task to signal inaccurate information about our clients, discuss it and - when necessary - correct it.
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