Determination of PR policy
Influx translates an organisation's general policy into PR policy. In a PR program the allocation of tasks and the budget for both short and long term are determined, as well as the organisation, execution, co-ordination and evaluation of PR activities. Our PR and press activities support an organisation's sales- and marketing strategies.
For building and maintaining a good relationship with the press, the frequency of the press releases to be sent out is essential. Our device is continuity in the contact moments. Many subjects are suitable to communicate to the press: product releases, contracts, the view of the (Dutch) management team on a certain market development, collaborations, investments or changes in staff. Influx is always responsible for writing the press release, getting approval and eventually handling and sending out the release.
1 - 2 - 3